The Creation Story of Digital Nomad Apparel
At Digital Nomad Apparel (DNA), the plan has always been to be more then an e-commerce store that sells awesome t-shirts. We want to be a LIFEstyle brand that represents, shares, collaborates, and inspires others to create the life they have always dreamt of living.
My name is Taylor Clark, and I am the founder of DNA! I thought for a while on what this first blog should be about, and it only made sense to share the creation story of the brand 😃 So let’s begin...
In 2012 I moved across the country from New York to California to get a degree in fashion design! I wanted to be a wedding dress designer (or so I thought). Once I was in Los Angeles, I fell in love with the simple, easy-going, active lifestyle we all think of when we hear “Cali” . My mind slowly shifted away from designing dresses to be worn "once in a lifetime", to clothing that makes people feel amazing while they LIVE their lives. I also realized I really only have 3 passions; the apparel industry, traveling, and helping others.
After college I moved back home and started working, but not in an area that contained my 3 passions. Through this time in my life that I call, “The Big Mindless Rabbit Hole", I came across a term that completely describes who I wanted to be… a digital nomad! For those of you who don’t know what this is, let me explain.
Digital Nomad's are people who work from wherever there is wifi. They travel around the world and work remotely. I have been trying to find a lifestyle that allowed me to travel and work for what seemed life forever! All I wanted to know after this was "how do I become a digital nomad?!" What I found out was that there are 2 main ways: become an online freelance, or entrepreneur. I took option two.
This is where the idea for Digital Nomad Apparel was born. My love for fashion, travel, and the yearning to become a digital nomad... all in one! Let me be clear though, I want DNA to be more then just an apparel company. I want it to be a LIFEstyle brand. I want to help others discover the life of a digital nomad, so they can create a life that includes travel and entrepreneurship too. I have BIG plans for this company to do that!
The first year for DNA I see as a big learning curve to create products you care about, and content that adds value to your life. Right now, I am taking steps and asking questions to help myself learn how to become a digital nomad. I hope in the process of my own journey, you may be able to learn from my mistakes and successes.
I’ll be documenting this journey on my blog, Digital Discoveries! You can expect to find interviews with current nomads, blogs about business and travel, and learn some new things from a different perspective.
My hope is to inspire at least one person to LIVE WHAT YOU LOVE, and maybe become a nomad too ❤️
Digital Nomad Apparel